Mix and Match Glassware
Not only is this trendy, but it
also promotes pairing wine
and other beverages, such
as the brandy snifters seen
here. Food and wine experiences are all the rage right
now; a fad Zaroff hopes
“The point of that is not
only to have something be
functional, but also then to
further engage with everyone in a more comfortable
way,” says Zaroff. This particular centerpiece included
an assortment of artisan
crackers, cheeses, prosciutto and aged salami.
Tableware While Zaroff
chose the typically fancier
charger plates, the use of
black brings it down a
notch, making it more
sophisticated than elegant.
The look is weightier, too.
If budget allows, she suggests gold flatware for an
even more polished setting.
The concept here was to create a space where employees could be taken offsite and have
their senses engaged. “When you get people outside of the boardroom and into a more comfortable food and wine experience, it’s amazing what can happen for business,” says Zaroff.
She chose Create Catering and Design Studio as the venue, which features an open kitchen
and gathering space, perfect for staying on trend with being involved in what you’re eating.
“People want to see the food they’re being served, people want to have chefs interact,” says
Zaroff. “This is a trend we see not only on all of the food shows, but in the experiences
we’re having in a corporate setting as well as for meetings and events.”
The theme was “Make Your Mark”—as in hit your goals—and tied into the design being
inspired by Maker’s Mark, which was placed decoratively on the tables in addition to
providing a color palate, a direction for the menu and a lean towards an overall more
masculine design. For seating, Zaroff chose to include different types, such as the chairs
and red half-booth, not only because it was more interesting decoratively, but also to
promote a more comfortable atmosphere.
In each design, Zaroff emphasizes the importance of personalization. Here that can
be seen most obviously in the menus—each place setting has its own, and the courses
tie directly into the theme of the event. “Choose your menu based on your audience
and personalize it so they feel they’re being well attended to,” says Zaroff. “The well
appointed details matter.”
Amy Zaroff AMY ZAROFF EVENTS + DESIGN
Zaroff is the principal and lead event designer and producer at her
events and design firm, working on social, corporate and non-profit
events. This design was a collaborative effort between herself and
Don Jensen, the principal and lead event designer at Linen Effects.